23 Keep your heart with all diligence, For out of it spring the issues of life.
24 Put away from you a deceitful mouth, And put perverse lips far from you.
25 Let your eyes look straight ahead, And your eyelids look right before you.
26 Ponder the path of your feet, And let all your ways be established.
27 Do not turn to the right or the left; Remove your foot from evil.
There was a time when customers could go to Chick-fil-A and come away with an Adventures in Odyssey story. Now, apparently the chicken chain, founded by Truett Cathy on a foundation of Biblical values, is desiring to produce its own content for families.
The Deadline website reports:
Chick-Fil-A, which operates over 3,000 restaurants in the U.S., has previously produced content for its own site before including Stories of Evergreen Hills, a series of short, animated films. It has also diversified into other areas such as making children’s puzzles and games under its Pennycake brand.But, now, the website relates: "Chick-Fil-A is moving aggressively into the entertainment space with plans to launch a slate of originals for its own streaming platform...," adding:
Deadline understands that the fast-food firm has been working with a number of major production companies, including some of the studios, to create family-friendly shows, particularly in the unscripted space. It is also in talks to license and acquire content.
The article reports that a 10-episode family-friendly game show is in the works.
And, according to a Christian Post article, Chick-fil-A has some major connections to the entertainment industry. It states:
The company’s independently managed trust also helped found Trilith Studios in Atlanta, Georgia, Forbes reported.Cathy is no longer CEO of the company; his son Andrew Cathy is now in that role. The article quoted from a YouTube video by "film and media critic" John Campea, stating, "He noted...that Chick-fil-A’s focus on the family-friendly market could lead to success."
According to the report, Chick-fil-A’s CEO Dan Cathy, spent millions of dollars transforming 730 acres of farmland 25 miles south of Atlanta into the biggest movie studio in North America outside of Burbank, California.
Streaming statistics cited earlier this month by Forbes show that Americans spend an average of just over three hours every day streaming content. Some 99% of all U.S. households pay for at least one or more streaming services.
“If they wanted to be a streaming service that focused on family-friendly content then you know what? So many of the great inventors have always said, listen, you want to strike it big, find a need and fill it. … Is there a niche out there for a streaming service that's completely just dedicated to family-friendly content? They could find themselves an avenue..."
So, where are connoisseurs of faith-based, faith-adjacent, and/or family-friendly streaming content likely to go? There are currently options, outside of Netflix and Disney+, where families have to wade through objectionable shows in order to get the appropriate material that doesn't offend one's Christian values. Too much work. You, of course, have Great American Pure Flix, which offers a streaming platform in addition to a channel. Same for UPTV and UP Faith and Family. No doubt, there are others - you have Minno for kids, for instance. But, for exclusive family-friendly content, there may indeed be an opening for a Chick-fil-A, with healthy resources, a well-regarded brand, and connections to the entertainment industry, to "fowl" up the streaming industry (pun intended).
There are myriads of entertainment choices, and that can be overwhelming. And, the challenge is that we now have to "vet" the types of programming we consume. We have to keep our minds sharp and focused on Christ, and the enemy will use those things to which we expose our minds to keep us distracted. And, discernment is key for the believer in Christ. Even trusted brands may not offer the types of content that are consistent with our beliefs.
No comments:
Post a Comment