Reach

In order to stay spiritually sharp in the midst of the dullness that we can find in the world, we must immerse ourselves in the presence of God, through His Word and by fellowshipping with Him in prayer and worship. In the 119th Psalm, the Psalmist declares:
15 I will meditate on Your precepts, And contemplate Your ways.
16 I will delight myself in Your statutes; I will not forget Your word.
17 Deal bountifully with Your servant, That I may live and keep Your word.
18 Open my eyes, that I may see Wondrous things from Your law.

Faith Radio is devoted to being a place where you can go for sound and reliable Biblical teaching, music that exalts the Lord and helps draw you into His presence, and information that is consistent with a Biblical worldview perspective.  

National Religious Broadcasters, of which Faith Radio is a member, has teamed up with the Barna Group for a survey the measures the effect of Christian media on our culture.  The fourth installment of a series of reports based on the data was released just days ago. 

The first report noted that: 

More than 60% of American adults report consuming Christian media in some form, whether through television, radio, podcasts, news websites, social media, or YouTube. This is not an occasional interaction—among these users, half engage with Christian content at least once per week.

28% of these "users" are considered to be "heavy," in other words, they "consume Christian media across an average of more than six platforms on a weekly basis and more than two different platforms every day."

The NRB report points out that those who use Christian media are "multi-platform."  It states: "As digital and broadcast technologies continue to converge, the most engaged audiences are not choosing one medium over another. Rather, they are integrating Christian TV, podcasts, YouTube channels, and social media into their daily rhythms."  Over two-thirds - 69% - utilize digital and broadcast. 

The second report broke this down, and the usage statistics are remarkably close in percentage.  Among those using Christian media, 41% say they utilize social media, 39% use YouTube, 36% say they consume Christian radio, 35% Christian TV, and 30% Christian news sites and podcasts, not including sermons. 29% indicate they use sermon podcasts.  The social media stats are skewed by a heavier percentage of those in the Gen Z and Millennial age groups.  Just a note here: Faith Radio, in addition to being a network of radio stations, utilizes most of these other forms of media, as well.

The third report in the NRB/Barna Group "State of Christian Media" series notes this:

Christian media isn’t just widely consumed; it’s also largely respected. Two-thirds of the general population view Christian media as valuable and trustworthy, and that figure rises to four in five among those who use Christian media. Practicing Christians (defined as those who attend church monthly and consider their faith very important) express the strongest levels of affirmation. Even among those who don’t identify as born again, roughly half view Christian media in a positive light.

Almost 90% of Christian media users see Christian media as "valuable" and "trustworthy," indicating they see those terms as "very true" or "somewhat true."

The fourth report dug into some of the motivation for using Christian media.  The report states:

The top motivator cited by users is encouragement, followed closely by a desire to love God with their mind and learn more about the Bible. Christian media is not merely an alternative to mainstream content—it is actively sought out for the unique emotional and spiritual support it offers.

And, it is seen as an alternative to what you might call "mainstream" media.  The report notes:

A substantial share of users—66% overall, and 84% of heavy users—say they turn to Christian media in part to avoid mainstream platforms. This reflects not just personal preference but a deep hunger for media rooted in truth, hope, and transcendence. In a cultural moment marked by uncertainty and ideological fragmentation, Christian content creators are stepping in to meet this need with clarity and conviction.

I think you could sum this data up by saying...Christian media matters.  In a time in which we need hope and encouragement, Christian media, including Christian radio, provides a message that will offer just that.  We can thank God for using technology to make His truth known and to lift us the name of Jesus through various forms of media.

That being said, we can consider how we can get more of God's Word into our spiritual diet.  The more we immerse ourselves in the truth of Scripture, the more our lives will reflect that truth.  Our ability to know and apply the Word of God will grow and we can discover more about Him and His ways.  

We encourage you to not only listen to Faith Radio on-air and online in real time, but to avail yourselves of other forms through which we communicate - whether its through the various podcast platforms that offer Faith Radio content or the video opportunities, such as our YouTube channel or Meeting House TV on Frazer Christian Television.  We are present on social media, as well - through Facebook, X, and Instagram.