26 For you are all sons of God through faith in Christ Jesus.
27 For as many of you as were baptized into Christ have put on Christ.
28 There is neither Jew nor Greek, there is neither slave nor free, there is neither male nor female; for you are all one in Christ Jesus.
29 And if you are Christ's, then you are Abraham's seed, and heirs according to the promise.
People had been taking aim at Target’s iconic bullseye as far back as 2014, when the retailer became the corporate champion of same-sex marriage. Their support led to a chain reaction, providing cover for other major brands to wade into this brave new world of sexual radicalism. Under the leadership of leftist CEO Brian Cornell, they were one of the first businesses to sign onto legal briefs arguing for the redefinition of marriage, one of the first to open women’s restrooms and fitting rooms to biological men, and — in a move that few shoppers forgave — one of the first to sell chest-binders, packing underwear, and “tuck-friendly swimwear” to confused, trans-identifying kids.
But, the chain has made a change. Bowdey writes:
Now, more than a decade into this social experiment, headquarters is throwing in the towel. Joining titans like Walmart, McDonalds, Tractor Supply, John Deere, Harley Davidson, Polaris, Indian Motorcycle, Lowe’s, Ford, Coors, Black & Decker, Jack Daniels, DeWalt tools, Craftsman, Caterpillar, Boeing, Toyota, and Nissan, the retailer hopes that relenting on some of its most offensive campaigns will put it back in Americans’ good graces.
Christian commentator and activist Robby Starbuck has been leading the charge against corporations who embrace a corporate culture that has been counterproductive to Target's bottom line. He posted the latest bombshell on X:“Recently executives at Target found out I was doing a story on wokeness there. When we learned they were prepared to make changes, we shifted our focus to those changes instead.” The Stand piece said, "He posted a list of moves the company has committed to make, noting, 'I have to give their executives credit for making these changes, because it will send shockwaves in certain sectors of corporate America.'" According to Starbuck, there will be no more kow-towing to the pro-LGBT Human Rights Campaign by reporting to its "woke Corporate Equality Index or any other DEI index." No more marketing of Pride merchandise to kids. And, a rethinking of its actions concerning, diversity, equity, and inclusion, a concept that is under the microscope these days.
There are laws that affect the American workplace - from safety standards from OSHA to employment practices governed by the EEOC. So, for government to attempt to produce change and conformity in the private sector is not a foreign concept. Recently, President Trump issued an Executive Order, entitled, Ending Illegal Discrimination and Restoring Merit-Based Opportunity. The order stated:
Yet today, roughly 60 years after the passage of the Civil Rights Act of 1964, critical and influential institutions of American society, including the Federal Government, major corporations, financial institutions, the medical industry, large commercial airlines, law enforcement agencies, and institutions of higher education have adopted and actively use dangerous, demeaning, and immoral race- and sex-based preferences under the guise of so-called “diversity, equity, and inclusion” (DEI) or “diversity, equity, inclusion, and accessibility” (DEIA) that can violate the civil-rights laws of this Nation.The order goes on to say: "The Federal Government is charged with enforcing our civil-rights laws. The purpose of this order is to ensure that it does so by ending illegal preferences and discrimination." He has empowered federal agencies to address discriminatory practices under civil rights law.
It’s a shrinking club, but there are still headstrong CEOs who refuse to bend to the anti-woke winds. None have grabbed more headlines than Costco, the big box holdout who’s clinging to DEI while a stampede of businesses run the other way. After voting down a shareholder resolution last Thursday to return to neutral, the heat is on. And if consumers won’t change the company’s mind, maybe 19 state attorneys general will.The AG's said: "Although Costco’s motto is ‘do the right thing...it appears the company is doing the wrong thing — clinging to DEI policies that courts and businesses have rejected as illegal. Costco should treat every person equally and based on their merit, rather than based on divisive and discriminatory DEI practices. That reflects President Trump’s executive order encouraging the Private Sector to End Illegal DEI discrimination and Preferences.”
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